Data protection policy

This website is operated by Rupp AG, Krüzastraße 8, 6912 Hörbranz, Austria (henceforth "we" or "us"). This data protection policy describes how we process your personal data in connection with this website.

1. Which data we process about you

When you visit this website we will collect the following data about you.

The date and time when you accessed one of the pages on our website, your IP address, the name and version of your web browser, the website (URL) you visited before accessing this website and certain cookies (see point 2) as well as any information you submit to us yourself by filling in a newsletter registration form, an application form, a competition form, an order form if you purchase something from the online shop, or an online shop registration form.

You are not obliged to provide us with the data we ask for. However, if you do not provide this data you will not be able to use all the functions on this website.

Data submitted as part of an application process will be dealt with in accordance with the provisions set out in this data protection policy. 

2. Cookies

This website uses cookies. A cookie is a small file which can be saved on your computer when you visit a website. Cookies are generally used to provide website users with additional services. For example, they can be used to help you navigate your way around a website or to continue using a website where you stopped using it last time. They can also be used to save your preferences and settings for the next time you visit a website. Cookies cannot access, read or change any other files on your computer.

Most of the cookies used on this website are session cookies, which means they are automatically deleted when you leave our website. Permanent cookies, on the other hand, remain on your computer until you delete them by hand in your browser. We use permanent cookies like these in order to recognise you when you come back and visit our website again next time.

If you wish to monitor and control the cookies on your computer, you can do so by configuring the settings in your browser so that you receive a notification every time a website wants to save cookies onto your computer. You can also block cookies or delete them if they have already been saved on your computer. If you want to know more about how to do this please use the "Help" function in your browser.

Please be aware that blocking or deleting cookies can restrict your online experience and may prevent you from using this website to its full potential.

3. Why we process your data

We will process your personal data for the following purposes:

Ø   to make this website available to you and to further improve and develop the website in the future; 

a.         to generate statistics on how the website is used;

b.         to identify, prevent and investigate attacks on our website;

c.          to respond to your enquiries;

d.         to process your competition entries; 

e.         to process your applications;

f.           to process your orders in our online shop; 

g.         to send you our newsletter.

4. Legal basis for data processing

The processing your personal data takes place based on the following legal basis. 

Ø   For points 3 a-d of this policy, we have an overriding legitimate interest to process your personal data in order to achieve the aims set out in points 3 a-d; 

Ø   For points 3 e and f, we must process your personal data in order to fulfil the purchase contract concluded via our online shop or to carry out pre-contract measures on your request (application); 

Ø   For point 3 g, we must process your data in order to get your consent to receive our newsletter. You are entitled to withdraw this consent at any time. This shall have no effect on the legality of any data processing which has already been carried before the withdrawal of consent.

5. Transfer of personal data

For the purposes set out above your personal data will be transferred to the following recipients: 

Ø   IT service providers working for us;

Ø   web service providers working for us;

Ø   logistics/freight forwarders working for us.

6. How long will your data be saved for?

The data processed for the purposes set out in points 3a-c will be saved for three months. Data will only be saved for longer if this is necessary in order to investigate attacks shown to have been carried out on our website. 

If you take part in a competition via our website we will save your data for the duration of the competition and for as long thereafter as we are obliged to by law, or for the period within which legal claims concerning the competition can be brought. 

If you sign up to receive our newsletter we will save your data until you tell us you no longer wish to receive the newsletter (withdrawal of consent) and, beyond that, as long as we are obliged to by law. 

If you purchase an item from our online shop we will save your data for as long as we are obliged to by law. 

If you register in our shop or elsewhere on our website we will save your data as least for as long as your account exists and, beyond that, as long as we are obliged to by law.

7. Your rights concerning personal data

In line with data protection laws, you have the right to know which data has been collected on you, to have this data corrected, to have this data deleted, to restrict how this data is used, to object to the use of this data and to have this data sent to you. In order to exercise these rights please get in touch with us using the contact details in point 10.

Furthermore, you have the right to submit a complaint to a supervisory authority in the EU or to the Austrian Data Protection Authority in Vienna if you believe that there has been a violation of European or Austrian data protection law.

8. Google Analytics

This website uses Google Analytics, a web analysis service operated by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google"). Google Analytics uses ‘cookies’, small files which are saved onto your computer and help analyse how the website is used. We process your data on the basis of overriding legitimate interest in order to generate in a cost-efficient way easy-to-use statistics on how this website is used.

The information generated by cookies about how you use this website (including your IP address and the URLs of the pages you have visited) will be sent to Google servers in the USA and saved there. We will not save any of your data collected by Google Analytics.

This website uses the Google Analytics option of IP anonymisation. This means that as soon as Google receives your IP address it will be shortened/anonymised. On our behalf Google will use this information to analyse your use of the website, to create reports on website activities and to provide us with further services related to use of the website and the internet. The IP address sent as part of Google Analytics will not be linked by Google to other data retrieved.

You can prevent cookies from being saved on your computer by changing the settings in your browser. However, you should be aware that if you do so you may not be able to use all the functions on this website to their full capacity. Furthermore, you can prevent Google from collecting your data as part of Google Analytics by downloading and installing a browser plug-in using the following link:

You can also prevent Google Analytics from collecting your data on this website by clicking on the link below. This will save an opt-out cookie onto your computer, which will prevent your data from being collected when you visit this website in the future. 

<a href="javascript:gaOptout()">Google Analytics deaktivieren </a>

For more information about Google’s terms and conditions of use as well as Google’s data protection policy please visit and;

9. Use of social media plugins

On our website we use social media plugins such as those for Facebook, Google+, Twitter, LinkedIn and Xing. 

These plugins are deactivated. To activate a plugin please click on it. Doing this means your IP address, the URL of our website and cookies will be sent to the respective social media company. If you wish to use the plugin and its functionalities please click on it again. We have no knowledge about which data is collected by the social media company and what it is used for. This depends on the functionalities of the plugin and the data protection policy of the respective social media company.

10. Contact details

Please get in touch with us if you have any questions or comments about how your personal data is processed: 

Rupp AG, Krüzastraße 8, 6912 Hörbranz, Austria

T 0043 (0)5573 8080; F 0043 (0)5573 8080-150; E 

Last updated 16.05.2018

11. Facebook Pixel

Unsere Website nutzt zur Konversionsmessung das Besucheraktions-Pixel von Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). So kann das Verhalten der Seitenbesucher nachverfolgt werden, nachdem diese durch Klick auf eine Facebook-Werbeanzeige auf die Website des Anbieters weitergeleitet wurden. Dadurch können die Wirksamkeit der Facebook-Werbeanzeigen für statistische und Marktforschungszwecke ausgewertet werden und zukünftige Werbemaßnahmen optimiert werden. Die erhobenen Daten sind für uns als Betreiber dieser Website anonym, wir können keine Rückschlüsse auf die Identität der Nutzer ziehen.

Die Daten werden aber von Facebook gespeichert und verarbeitet, sodass eine Verbindung zum jeweiligen Nutzerprofil möglich ist und Facebook die Daten für eigene Werbezwecke, entsprechend der Facebook-Datenverwendungsrichtlinie verwenden kann. Dadurch kann Facebook das Schalten von Werbeanzeigen auf Seiten von Facebook sowie außerhalb von Facebook ermöglichen. Diese Verwendung der Daten kann von uns als Seitenbetreiber nicht beeinflusst werden. In den Datenschutzhinweisen von Facebook finden Sie weitere Hinweise zum Schutz Ihrer Privatsphäre:  . Sie können außerdem die Remarketing-Funktion “Custom Audiences” im Bereich Einstellungen für Werbeanzeigen unter deaktivieren. Dazu müssen Sie bei Facebook angemeldet sein. Wenn Sie kein Facebook Konto besitzen, können Sie nutzungsbasierte Werbung von Facebook auf der Website der European Interactive Digital Advertising Alliance deaktivieren:   .

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Rupp AG - Privatkäserei Rupp

  • Krüzastrasse 8
    6912 Hörbranz
  • T +43 (0) 5573 8080-0
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