Milestones at Rupp

1908

Founded by Josef Rupp I.

1908

Founded by Josef Rupp I.

1930

First exports to Europe, Africa and the USA.

1930

First exports to Europe, Africa and the USA.

1935

Production of processed cheese commences.

1935

Production of processed cheese commences.

1939

Suspension of production and temporary dispossession.

1939

Suspension of production and temporary dispossession.

1949

Company reopens after the war.

1949

Company reopens after the war.

1950

“Birth” of the Rupp classics Enzian and Edelweiß.

1950

“Birth” of the Rupp classics Enzian and Edelweiß.

1953

Introduction of Doppel Rahm Käsle.

1953

Introduction of Doppel Rahm Käsle.

1955

First vacuum packaging in Austria.

1955

First vacuum packaging in Austria.

1959

Expansion of the range with the “sausage” format

1959

Expansion of the range with the “sausage” format

1966

Introduction of Gervais cheese, also known as “Rosenkäsle”.

1966

Introduction of Gervais cheese, also known as “Rosenkäsle”.

1970

Redesign of the logo and expansion of the Gervais range.

1970

Redesign of the logo and expansion of the Gervais range.

1974

Production of sliced cheese commences.

1974

Production of sliced cheese commences.

1977

Rupp Rahm media campaign on TV and award of the national coat of arms.

1977

Rupp Rahm media campaign on TV and award of the national coat of arms.

1980

Redesign of the logo and Easy Opening packaging innovation for processed cheese triangles.

1980

Redesign of the logo and Easy Opening packaging innovation for processed cheese triangles.

1981

Marketing of the Easy Opening packaging innovation on TV.

1981

Marketing of the Easy Opening packaging innovation on TV.

1983

Takeover of the Alpenhof cheese factory in the Federal Republic of Germany.

1983

Takeover of the Alpenhof cheese factory in the Federal Republic of Germany.

1986

Expansion of the cheese range with the introduction of the cheese sticks and HooRupp – the practical opening flap.

1986

Expansion of the cheese range with the introduction of the cheese sticks and HooRupp – the practical opening flap.

1988

Introduction of the slogan S‘ beschte Eck vom Käs with radio and TV campaign.

1988

Introduction of the slogan S‘ beschte Eck vom Käs with radio and TV campaign.

1990

Redesign of the Rupp Logo.

1990

Redesign of the Rupp Logo.

1991

Founding of JV Schreiber & Rupp.

1991

Founding of JV Schreiber & Rupp.

1992

Pumuckl is Austria’s First cheese product for children.

1992

Pumuckl is Austria’s First cheese product for children.

1997

Josef Rupp Cheese Rambling Path opens on the Pfänder mountain by Lake Constance.

1997

Josef Rupp Cheese Rambling Path opens on the Pfänder mountain by Lake Constance.

1998

New building “Rupp Cheese Innovation” (formerly "Alpenhof")

1998

New building “Rupp Cheese Innovation” (formerly "Alpenhof")

1999

Expansion of the snack range with “Strip Cheese”.

1999

Expansion of the snack range with “Strip Cheese”.

2000

Change of generation and expansion of technical competence with a fully automated natural cheese packaging line and the packaging innovation for processed cheese slices “Slice on Slice” in a keep fresh box.

2000

Change of generation and expansion of technical competence with a fully automated natural cheese packaging line and the packaging innovation for processed cheese slices “Slice on Slice” in a keep fresh box.

2003

Redesign of the Rupp Logo.

2003

Redesign of the Rupp Logo.

2008

Move to the new company building on the company‘s centenary and takeover of the Alma brand.

2008

Move to the new company building on the company‘s centenary and takeover of the Alma brand.

2010

Joint Venture Schreiber & Rupp is founded and Mayrhofen (AT) production site is taken over.

2010

Joint Venture Schreiber & Rupp is founded and Mayrhofen (AT) production site is taken over.

2012

Takeover of a processed cheese plant in Lindenberg and launch of a new tub product group “Rupp Auf einen Streich” with Emmental or Gouda, supported by a national TV campaign.

2012

Takeover of a processed cheese plant in Lindenberg and launch of a new tub product group “Rupp Auf einen Streich” with Emmental or Gouda, supported by a national TV campaign.

2013

Launch of the product innovation “Rupp Ofen Brotauftstrich im Becher” and takeover of the French processed cheese producer Société Industrielle Fromagère SAS in Charmoille.

To the products

2013

Launch of the product innovation “Rupp Ofen Brotauftstrich im Becher” and takeover of the French processed cheese producer Société Industrielle Fromagère SAS in Charmoille.

2014

Redesign of all aspects of Rupp branding and launch of product innovation product innovation “Rupp Dip it!” in a tub.

2014

Redesign of all aspects of Rupp branding and launch of product innovation product innovation “Rupp Dip it!” in a tub.

2016

Foundation Schreiber & Rupp MEA

2016

Foundation Schreiber & Rupp MEA

2017

Foundation Rupp & DaChan Foods in China

2017

Foundation Rupp & DaChan Foods in China

Latest news

Latest news Excellent – from the alp onto the plate

The special edition of our book “From the Alp onto the Plate” is one of the “the loveliest books in Austria 2014”.

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NEW: The innovation in the chilled section

Fiery and sharp with chilli, or pleasantly tangy with garlic and herbs.

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Recipes for you to try

Refined recipe ideas are ready and waiting for you to try out.

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A Cheese Snack in between

The ideal snack on the go or a little treat, just because. Rupp Mini Muuh makes it happen!

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Contact

Rupp AG - Privatkäserei Rupp

  • Krüzastrasse 8
    6912 Hörbranz
  • T +43 (0) 5573 8080-0
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